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Transforming R&D: Achieving a 20% efficiency surge through PLM Digital Thread

A multinational consumer electronics giant transformed its product lifecycle with an enterprise digital thread linking engineering data into the shop floor

Transforming R&D: Achieving a 20% efficiency surge through PLM Digital Thread

Industry: Home and consumer appliance

Challenge:

The client faced increased competition due to rising consumer demands for connectivity, energy efficiency, and value-added features such as human-like interactions with appliances. Insufficient product data and a lack of unified visibility also affected overall product quality and time-to-market.

Solutions used:

  • Windchill to drive centralized change management
  • lThingWorx to design, develop, and optimize smart, connected products

Tech stack

Tech stack

Windchill PLM

Tech stack

ThingWorx

Tech stack

SAP-Windchill integration

Tech stack

Bosch PLM consulting

Impact

Impact
30%
improved
time-to-market
Impact
40%
faster lead time
across NPD projects
Impact
20%
elevated
R&D efficiency

Business problem

Immersive Journey

Today’s electronics manufacturers often grapple with rising consumer demand for more humanized appliances and better total cost of ownership. Consequently, they’re under immense pressure to roll out smarter connected products for market differentiation. There is a need for a centralized product development ecosystem – bringing data, processes, and people together to create intelligent products that offer quality, exclusivity, and an enhanced experience to meet evolving customer needs.

Amid similar challenges, a multinational consumer electronics major was grappling with reduced demand in the market. While insufficient and inaccurate product data led to a lack of unified visibility, the client also struggled with low product quality and delayed time to market. This meant missed revenue opportunities, loss of market share, low profitability, and a struggle to match pace with other dominating competitor brands. As a result, they looked forward to digitizing their enterprise architecture, infrastructure, legacy systems, R&D, and business processes to stay relevant in this competitive era of continuous innovation.

business section

Bosch SDS in action

With demonstrated industry-specific expertise and a consultation-led approach, Bosch SDS identified the client’s pivotal point of transformation – their product development lifecycle.

We tailored the perfect solution architecture by deploying an enterprise digital thread to implement a single source of truth along with the following measures:

Bosch SDS in action Bosch SDS in action
Windchill PLM and ThingWorx to embed engineering data into the shop floor.
Bosch SDS in action Bosch SDS in action
Windchill integrated into SAP and multi-CAD systems for 360-degree enterprise-wide visibility, streamlined change management, efficient project tracking, and effortless data exchange across diverse departments, adhering to global compliance standards.
Bosch SDS in action Bosch SDS in action
Advanced PLM capabilities to step up collaborative product development and R&D efficiencies supported by historical data analysis, change control, feedback loops, 3D process visualization, and many more.
Bosch SDS in action Bosch SDS in action
Leveraged ThingWorx, an end-to-end IIoT platform, to differentiate products and service offerings, explore revenue generation opportunities, and elevate customer experiences across diverse verticals.

Shaping timeless impact

We proposed new service-oriented, revenue-boosting process models that could drive end-to-end intelligent product management across design, development, and rollout stages. By embedding a data-driven approach from the boardroom to the shop floor, we enabled the client to bolster organization-wide agility and resilience.

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30% improved time-to-market

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40% faster lead time across NPD projects

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20% elevated R&D efficiency

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Ensured shop floor collaboration and vendor collaboration

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Windchill-defined 6-stage NPD processes for efficient project tracking

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Harnessed multi-CAD and SAP-Windchill integration

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Centralized change management with Windchill

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Enhanced predictive asset management and maintenance

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Elevated OEE at reduced costs

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Seamless integrations, product and process modifications

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Improved engineering-driven BOM management

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Smarter traceability and higher compliance

The Bosch SDS edge

Immersive Journey

Bosch SDS identified the client’s need for a modernized data-first enterprise architecture. We helped the client harness the right mix of technologies with our unmatched industrial expertise from being a global industrial pioneer to help deploy smarter solutions at scale to generate the desired value-driven outcomes. Our partnership resulted in a smarter integrated approach to product development that boosted the client’s competitive advantage in realizing innovation, improving user understanding, and optimizing resources.

Immersive Journey
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© 2026 Bosch Global Software Technologies Private Limited
© 2026 Bosch Global Software Technologies Private Limited