Augmenting the human eye: Achieving 30% higher staff efficiency in retail stores with Bosch SDS’ computer vision analytics

Bosch SDS empowers a major U.S. clothing retailer to optimize staff efficiency, product placement, and store layouts through advanced computer vision analytics.

Industry: Retail

Challenge:

The client, a major global clothing company, faced issues with merchandise placement and management across their stores. Ensuring accurate in-store product positioning during operational hours turned out to be effort/ cost// manually-intensive. Moreover, it kept the staff from focusing on more important tasks such as personalization, marketing, recommendation-based activities, etc. thereby affecting their bottom line.

Solutions used:

  • Computer vision analytics for store layout analysis.
  • RFID data clustering for item-fixture pairing.
  • State detection algorithms for misplaced item identification and categorization.

Tech stack

Computer vision analytics

Sensors

RFID analytics

Machine learning

IoT

Impact

30%
manpower efficiency improvement
Enhanced customer satisfaction
Fewer product placement errors
Optimized store planning and operations

Business problem

Immersive Journey

Modern retail experiences are driven by customer satisfaction and operational efficiency. Focusing on merchandise planning and management – every aspect from product to price, range, space, and assortment is paramount to improve comfort, convenience, and purchase decisions to make sure shoppers keep visiting in-store locations. However, today’s retailers face numerous challenges, from macroeconomic hurdles, such as inflation and acute staff shortage, to technical setbacks, such as low inventory visibility and fragmented inventory management. The lack of digital capabilities, such as AI or automation, adds to the woes of store managers and staff since they are unable to modernize their legacy infrastructure and elevate core functionalities such as finance, logistics, order, customer management, etc. This hinders them from investing in next-level initiatives, including predictive insights-based hyper-personalization, omnichannel marketing, and reward/loyalty programs. The difficulties only grow further for large-scale clothing companies that frequently update their store layouts, promotions, and product lines, disrupting shopping experiences. Such issues negatively impact not just sales but customer satisfaction, retention, and base expansion as well.

A major global clothing company was facing a similar challenge. Frequent changes in store layout, promotional schemes, and product lines further added to their woes. Moreover, customers trying on clothes often left them in unexpected places, upending the carefully curated displays. Ensuring efficient merchandise positioning during operational hours required excessive manual intervention, increasing labor costs. The company needed a solution to effectively track and manage diverse merchandise in a dynamic retail environment, reducing manual efforts and improving operational efficiency.

Bosch SDS in action

Our experts at Bosch SDS identified the retailer’s need for a cutting-edge, self-learning system to address merchandise misplacement challenges after a thorough process analysis. Leveraging decades of strong innovation expertise and diverse industry exposure, our strategic solution approach was underpinned by the following measures:

Computer vision techniques to create a digital map of the store layout, including placements of shelves, racks, and other fixtures.
RFID tags on each piece of merchandise, allowing for real-time tracking.
RFID reader installations throughout the store to continuously monitor the location of tagged items.
Algorithm-based analysis of clustered RFID data and comparison with the digital store map to identify any discrepancies.
Automated suggestions for product placement corrections, such as moving a misplaced item to its designated location. For complex cases, real-time notifications to store staff alerting them to take the appropriate location.

Shaping timeless impact

We helped the client adopt a data-driven approach complemented by sensor data analysis through a real-time monitoring/alert system that significantly enhanced operations for the industry giant. Our computer vision techniques powered by RFID tagging and sensor data resulted in tangible improvements across the client’s core processes.

30% reduced manual intervention

Increased product availability

Improved inventory accuracy

Enhanced shopping experience

Streamlined store planning

Reduced customer frustration

Data-driven decision making

Improved brand reputation

Increased customer loyalty

The Bosch SDS edge

Immersive Journey

Bosch stands out in the retail technology landscape due to its deep-rooted expertise, global reach, unwavering commitment to quality, data-driven strategies, along with a sustainability and customer-centric mindset. Through SDS’ intelligent merchandise management solution, the client was able to improve their bottom line as automated and streamlined operations translated to significant cost savings on staff wages, scheduling, and potential overtime. They also considerably reduced losses from misplaced or stolen items. The firm garnered higher customer satisfaction and loyalty through fewer product placement errors and quicker staff assistance that minimized customer ire and inconvenience. Finally, through real-time data-driven business decisions, the retailer elevated its brand reputation and competitive edge.

Immersive Journey
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