Augmented Adventures: Bosch HMI and Basemark are Ready to Pave the Way
Summary
As the automotive industry faces rising costs, supply chain disruptions, and evolving customer demands, Augmented Reality (AR) is emerging as a transformative force. Bosch HMI, a leader in Human-Machine Interface (HMI) solutions, has partnered with Basemark, an AR development pioneer, to accelerate immersive automotive experiences. In this blog, discover how Bosch enables rapid AR UI development, testing, and deployment with Basemark’s Rocksolid AR and Bosch’s tooling suite.
Introduction
While the automotive industry grapples with a conflux of challenges ranging from rising commodity-prices to supply chain bottlenecks, production shutdowns, semiconductor shortages, and stringent emissions standards — customer demands and technological advancements keep disrupting the landscape. Augmented Reality (AR) has established itself as a promising agent in ushering the industry towards assisted prototyping, streamlined production, remote collaboration, virtual inspections, logistical visibility, and ensured worker safety!
Today, automotive AR market ranges from video-based AR auxiliary display to head-up displays such as optical see-through AR windshields. Bosch, being the world’s largest automotive supplier, plays a pivotal role in the implementing AR and ensuring outstanding virtual experience. However, these AR technologies may pose perceptual issues and need effective solutions as safety is paramount.
With the aim to provide AR services that help OEMs tap into market opportunities, Bosch HMI, leading provider of comprehensive Human-Machine Interface (HMI) solutions, has joined forces with Basemark, leading AR development tools company, committed to accelerating immersive solutions for automotive AR experiences.
Partnership Overview
As a member of Basemark’s Rocksolid Partner Ecosystem, Bosch HMI is equipped to rapidly develop, test, and debug AR-based UI concepts and prototypes and transition them to series production at speed. Integrated into Bosch’s existing tooling suite, Rocksolid AR will add to the creation of cutting-edge AR applications that bring feature rich POCs to life.
“This partnership underscores our strategy of being the automotive industry’s leading supplier of AR development software. Our primary objective is to increase the productivity of AR development teams and enable them to create unforeseen AR experiences in record time. The inclusion of our Rocksolid AR in the tooling suite of Bosch, one of the largest Tier-1 suppliers in the world, marks a significant milestone for us.” -Tero Sarkkinen, Founder and CEO of Basemark
Bosch, as the leading automotive technology supplier, and Basemark, a pioneer in AR development software, make for a strategic alliance with the following capabilities:
- Conceptualization of in-car AR experience, and creation of tailored UX and applications
- Turnkey solutions like HMI Test Automation Equipment and end-to-end IoT Testing
- Verification and evaluation of concepts and prototypes
Bosch's Capabilities
Bosch ensures incredible AR experiences and intelligent HMI with tools and microservices including HMI ML-Ops, AI virtual assistants, UI analytics, AR cloud and content management. Furthermore, HMI test automation uses test scenarios for testing, enabling faster and more accurate assessment of user interactions. Thus, it benefits both the end user and the OEM by providing personalized products and AR experiences, which increase customer satisfaction.
In addition, Bosch offers a system to automatically validate HMI with the Graphical Test System (GTS), an adaptive and responsive HMI validation tool. It addresses all the prevailing technical drawbacks, including inconsistency in defect detection, interoperability issues, and the inability to meet time latency requirements, with a pixel-perfect and unimaginably fast system.
What Basemark Offers
Meanwhile, Basemark’s automotive offering include turnkey AR applications for AR driving assistance, navigation, and personalization, Rocksolid AR studio to develop and debug AR apps, and Rocksolid AR SDK to enhance augmented content experience. Along with this, they provide professional software engineering consulting for AR, AD, ADAS, middleware, and firmware.
Partnership Vision
Together, Bosch HMI and Basemark can help automotive industry to make advances in the existing user interfaces making it future-proof. Subsequently, offering OEMs a vantage point in delivering intuitive experiences, enhanced safety features, contextualized UI/UX, and more.
Set to push the boundaries of the automotive AR services space, Basemark’s partnership with Bosch HMI fuels a renewed vision of making immersive AR-enhanced HMIs a customized gateway for manufacturers to succeed with their customers.
